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July
16

July 16th, 2026 by
Digital marketing expert Marci James helps you optimize your Google Business Profile, leverage YouTube and craft a 30-day plan to get AI to notice your real estate business.

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Category: Agent, Columns, Content Marketing, Marketing, Markets & Economy, Select, Service, Technology, AEO, AI discoverability, AI search, artificial intelligence, content marketing, digital marketing, marci james
July
15

July 15th, 2026 by
Rechat's new Testimonials feature turns client reviews into marketing collateral, betting on reputation as AI reshapes how agents get found.

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Category: AI, Back-end Brokerage Solutions, Industry News, Lead Capture, Marketing, Select, Technology, AI in Real Estate 2026, online client reviews, PropTech, real estate agent reputation, real estate marketing, real estate technology, Rechat, Shayan Hamidi
July
15

July 15th, 2026 by

City dwellers priced out of owning locally look to vacation and weekend homes as a path to home ownership.

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Category: Second Homes and Non-Primary Residences, Real Estate and Housing (Residential), Renting and Leasing (Real Estate), Urban Areas, Appraisals and Valuation (Property), Mortgages, Astoria (Queens, NY), Lake Tahoe (Nev), Lake George (NY), Poconos (Pa)
July
15

July 15th, 2026 by
Trust is created in the first conversation, the first assumption avoided, the first concern taken seriously, and the first moment a client realizes they can exhale, brokerage owner Devin Schaff writes.

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Category: Agent, Lifestyle, New Agent, Select, Service, Teams, Devin Schaff, emotional intelligence, eq, LGBTQ+ clients, Psychological Safety, real estate client, real estate service
July
15

July 15th, 2026 by
You already know the difference between a Zestimate and a real appraisal, financial planner Amanda Neely writes. The same logic applies to your money.

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Category: Agent, Columns, Markets & Economy, Select, Service, AI financial advice, Amanda Neely, artificial intelligence, financial advice, financial planning, money management, personal finance
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